Market Research

To stay ahead of the game, you’ve got to know the lay of the land.Comprehensive market research can help you improve your client relationships and forecast how to best adapt to the winds of change.

Contact For Market Research

Different Types of Market Research

Market Research Overview

Quality market research is key for any product or service. In order to figure out who would be interested, why they are interested, and how the ideal client–also known as the “target market–can be secured, you have to engage directly with the consumer. Usually, this is done using focus groups, surveys, product testing, interviews and watching consumer behavior in the wild. It’s wisest to do your market research.

Market Research Elements

Broadly speaking, market research has both a people-focused element and a product–focused element. The people-focused element examines consumer behavior, relationships with and attitudes toward brands, and tries to identify the similarities and differences of those who engage with your product or service. This differs from the product-focused aspect, which is mostly centered on analyzing ways to seize competitive advantage through raising brand awareness. That can involve anything from design, pricing, to marketing.

Market Research + Lead Generation

Market research and lead generation go hand-in-hand, and Awook is uniquely positioned to marry the strengths of both. Our comprehensive market research approach can help you the customer parameters of your product or service. Meanwhile, our lead generation service willuse its proprietary A.I. to help you organically identify, nurture and ultimately convert those potential customersinto a long term client.